About John Rosales Building Wealth, Empowering Others, and Sharing the Journey John Rosales, Founder and Principal of Effective Asset Solutions, LLC, is a seasoned entrepreneur with nearly 30 years of expertise in business operations, leadership, project management, relationship building, and training & development. Adding private lending to his wealth creation plan is part of John’s strategy to diversify and grow, while also creating opportunities for others to succeed. John firmly believes that those who know have a responsibility to share their knowledge and resources to help others flourish. Through Effective Asset Solutions, he provides reliable and flexible funding solutions tailored to the diverse needs of real estate investors. Whether you’re tackling a Fix & Flip, growing your Buy & Hold portfolio, embarking on New Construction, or refinancing an existing property, John is committed to helping you secure the funding you need to make it happen. John’s approach goes beyond providing capital. He is a consultative problem solver who acts as a trusted advisor to his clients. From exploring funding options to crafting exit strategies and long-term investment plans, John brings his depth of experience and a genuine desire to see others thrive to every conversation. Ready to take your real estate investments to the next level? Connect with Effective Asset Solutions and let John help you find the right solutions to grow your portfolio and achieve your goals. Visit www.EffectiveAssetSolutions.com to get started on your growth journey.